Ozark Web Design

Saturday, May 29, 2021

How Marketing Companies in Springfield MO Help Grow Your Business

Lot’s of business owners are nervous about the economy. Fortunately, marketing companies in Springfield MO can help business owners survive, compete, and even grow their business.

With the evolution of modern technologies, small and medium-sized businesses can no longer rely only on offline marketing to keep up with their competitors.

More and more businesses are changing their business model and updating their existing marketing strategies with digital marketing strategies to capture the growing online marketplace. Even if you have an online presence and get tons of traffic, it would not mean anything if you are unable to convert them to sales.

Here are some of the top ways how businesses can benefit from the services of a digital marketing company.

Geographical Expansion & Wider Reach

If you are considering expanding your business to a new geographical location, traditional marketing methods might not be enough to reach out to today’s new customers. Using suitable digital marketing strategies, you will be able to rank your business website at the top of Google search.

Plus, you can expand your business to new locations without the traditional marketing hurdles. Marketing companies can help set up your campaigns quickly and give you the flexibility to target your potential customers.

Create Brand Awareness

Irrespective of your business’s size, digital marketing can help you create a consistent and reliable branding image. Competitive marketing companies in Springfield MO can help you create a unique website, logo, and professional tagline for your business that will allow you to portray yourself as a strong brand.

And when you deliver to your customers with the service you promise, you will create a brand reputation in your market. Furthermore, positive experiences from your customers will open up new markets and newer arenas for your business.

Target Potential Audiences

It is a waste of resources for businesses to target and market to a wide audience who are not at all interested in their products or services. Digital marketing strategies are a boon to businesses looking to target a certain audience in terms of age, sex, geographical barriers, interests, etc. Businesses can customize their message to reach out to people who would be interested in their offerings leading to higher quality leads and more sales.

Maintain a Social Media Presence

Millions of people spend more of their time on social media than any other form of media. It is unimaginable to think that a business does not have a social media account to interact with its customers online. Updating your social media accounts on a daily basis is critical for the growth of your business. Marketing companies can help you leverage social media platforms such as Facebook, Instagram, Pinterest, YouTube, Twitter, and others to attract new customers and maintain a healthy relationship with your existing ones.

Get the Best ROI for your Marketing Budget

The internet is a powerful tool and provides endless opportunities for businesses. But, not all business owners have the time, energy, and capability to utilize their strengths. Advanced tools and techniques used by the best marketing companies can help your business attract quality traffic, boost conversion rate and increase profits, regardless of your business size and marketing budget.

Ozark Web Design is one of the leading marketing companies in Springfield MO that specializes in SEO and Content Marketing to bring more traffic to their websites. These techniques help small businesses grow and stand out from their competitors and offer the best long-term ROI in digital marketing.

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Tuesday, April 6, 2021

5 Ways Effective SEO Will Make and Save You Money

SEO has gotten a bad name over the years.

And understandably so.

Once upon a time, it was pretty easy. Stuff keywords, spam links and see your rankings and profits soar.

The problem is that SEOs stopped adapting to improvements and changes in Google’s algorithm, but they kept selling the same old services. The end result was thousands of small business owners throughout the world being burned by SEO agencies who were either uninformed or straight up dishonest.

But the problem wasn’t SEO, it was ineffective SEO.

While a good portion of the business world gave up on SEO, plenty of companies continued to use it as a means to grow their client base by using the tactics that actually work. So if you’ve been skeptical about whether or not search engine optimization is worth the investment for your business, here are 5 ways that effective SEO will make and save you money.

#1 - Effective SEO Brings New Leads

Perhaps first and foremost on every business owner’s mind: when you do SEO the right way, it should be a regular source of hot leads with a high conversion rate. This is truly the ultimate goal of any SEO campaign.

If you aren’t clear on exactly how SEO works, here’s a quick rundown to show you why it’s going to be an excellent source of leads.

An SEO campaign aims to rank you high on search engines like Google for terms related to your business. So, if you’re a plumber in Chicago, you’ll be trying to rank for terms like “Chicago drain cleaning” and “water heater repair Chicago”.

When people type those into Google, if you’ve done your SEO right, they’ll find your website. And the more people who find your website, the more people will be ringing your phones or filling out your contact form.

#2 - Effective SEO Captures the Ideal Customer

Some people hear the buzz around social media marketing and wonder why they should invest in SEO when they could just advertise on Facebook.

There’s nothing wrong with social media marketing. In fact, it can be a great way to build your fan base and engage your audience. But one reason that SEO is a better way to get started marketing online is that it is laser-focused.

You see, when people search for something on Google, they are showing a high intent to buy. Someone who types in “emergency electrician near me” is probably ready to hire immediately. SEO lets you capture those customers at the ideal moment: when they are actively looking for your services.

Compared to social media, in which users are just trying to relax and look at funny cat videos, traffic from SEO is much more likely to convert into a real customer.

#3 - Effective SEO Boosts Your Brand’s Reputation

What do you want people to see when they Google your brand or company name?

I know what you don’t want them to see: your competitor’s website, or worse, negative reviews of you online.

Every time a potential customer finds a negative review, that’s money you are probably leaving on the table. SEO is about controlling the search engine results to favor your brand. If you do it right, you can bury that handful of bad reviews that spoil the hundreds of positive ones that truly represent your business.

In short, SEO helps ensure that your brand story is being told the right way in the search engine results.

#4 - Effective SEO Has Ridiculously Good ROI

While paid advertising has its place, SEO is a long-term strategy with a long-term return on investment.

The problem with paying for ads on Google or other search engines is that as soon as you stop paying for the ad, the phones stop ringing and the customers stop knocking on your door. Just like a billboard or newspaper ad.

Organic rankings from SEO are long-term. Once you establish yourself on the first page for a keyword, it’s going to take a lot to knock you down. And every new search term you tackle means more traffic and more leads.

Additionally, people tend to skip over paid ads. Organic search engine results are about 8 times more likely to be chosen by users. And, in the end, SEO provides almost 6 times the return on investment of pay-per-click advertising.

#5 - Effective SEO Establishes You As an Authority in the Industry

The goal of any marketing campaign is to dominate your industry. You want to be the company that people think of when it comes to anything related to the services you offer.

You don’t want to just be a wedding photographer, for example. You want to be the wedding photographer.

SEO helps you achieve this dominance by getting you to rank for anything and everything that customers may be searching for in Google. For instance, if you’re a home remodeler, you don’t just want to rank for “kitchen remodel Missouri” and “finished basement Missouri”.

You are going to target informational keywords too, like “How do I know when it’s time to replace my roof?” and “modern kitchen design best practices”.

The more customers find you as they search for this sort of information, the more you will be recognized as an authority in your niche. The go-to company for services in your industry.

But What is Effective SEO?

So, you know that SEO when done the wrong way is a waste of money. And that SEO done right can be a regular source of new customers.

But how do you know if you’re doing SEO the right way?

Well, there’s no quick or easy answer to that question.

If you are going to be handling SEO yourself, be prepared to invest months of learning and testing to find out what works best. An SEO campaign looks a little bit different for every industry, so the primary thing to avoid is one-size-fits-all solutions. As well as any tactics that promise fast, easy results (or anything else that seems too good to be true).
If you are going to hire a professional agency to manage your SEO for you, find someone who knows what they are doing. At Ozark Web Design, for example, we stay up to date on the latest Google algorithm changes and best practices in search engine optimization. And we’ll give you examples of our clients who are dominating their marketing niche.

Our efforts focus on long-term strategies rather than quick tricks that attempt to game the system. Most importantly, we define our success by your success. Avoid agencies that promise to “rank 50 keywords”, and instead find someone who measures their value in the return on investment they can provide.

After all, SEO is only worth it if it’s making you money in the end. Are you ready to make more money? Contact us today!

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The post 5 Ways Effective SEO Will Make and Save You Money appeared first on Ozark Web Design.

source https://ozarkwebdesign.com/5-ways-effective-seo-will-make-and-save-you-money/

Monday, April 5, 2021

Guest Blogging for SEO: How to Do It Better!

Whether you’re new to blogging or a professional digital marketer, you probably already know or have an idea about guest blogging and its benefits. It is one of the most effective link-building techniques and helps networking with fellow bloggers and influencers, boosts recognition in the said market, and drives targeted traffic back to the guest blogger’s website. Guest blogging for SEO is one of the smartest methods to build authority in a niche when done patiently and consistently.

Guest Blogging Time-lapse

However, guest blogging for SEO is not what it used to be when the practice first hit the digital marketing sphere. Previously, low-quality and non-relevant content were often published on unrelated niche sites to gain spammy links. This kind of link population on the web did work once upon a time, but not anymore. In recent times, the increasing misuse of guest blogging for links has attracted scrutiny from Google, leading to major shifts in how SEO guest blogging should be approached.

It is a well-known fact that Google’s primary focus is improving users’ experience, and misuse of guest blogging methods interferes with it when done unethically. How? By pulling up websites on top that aren’t worth it or burying authority sites below the spammy, non-relevant websites. It is why Matt Cutts, the then head of Google’s Webspam team, announced in January 2014 that bloggers and marketers practicing guest blogging should refrain from doing it.

However, what he actually meant was to stop misusing it. So, if you’re engaging in guest blogging for SEO juice only without offering value to the host or the end-users or just focusing on quantity over quality, you would be greatly disappointed with the results in the long term.

Guest Posting Etiquette

This article will discuss guest posting etiquette to help you stay in Google and other search engines’ good books without losing relevance. These tips for guest bloggers can help you stay focused on what’s important and not get attracted to the guest blogging opportunities that look juicy but aren’t actually.

For example, one link from a guest post on Forbes, Huffington Post, or any other website with similar authority is more powerful than a hundred links from low-quality or irrelevant blogs.

Let’s delve deeper into some of the most important guest blogging tips you can’t afford to ignore.

1. Provide Value, Connect with The Audience

One of the common mistakes many guest bloggers do is to rewrite the first article they come across for their primary focus keyword and submit. So, if you’re offering services about weight loss, personal training, fat loss, and so on, don’t expect to rank when you submit a bland article with the title “5 Tips for Weight Loss.”

Be creative and do your homework as to what the readers are looking for. Look for questions they’re asking, and make an effort to answer those questions through your blog post. If you’re not offering value to the end-users when you create your content, you can’t get them to click on that hyperlink you think you smartly integrated with the content. Your content is your salesperson, so if it’s not going to impress, appeal, and engage, forget about getting traffic, leave alone leads or sales.

2. Maintain the Standards of Host's Blog

If your post doesn’t bring value to the end-users or the host, it only attracts negative publicity for you and the host. Your content should be meaningful and relevant to the host’s niche so that it blends well with the theme of the host’s blog. Don’t submit a post about digital marketing to a blog about kitten food.

In guest blogging for SEO, it is the thumb rule to submit your post to sites with the same or similar niche. It is also necessary to ensure the quality of the content, the value it offers, and the overall standard of the content is in tune with other articles on the host’s blog. Take a look around to get an idea, and ensure the post you submit is at par, if not better.

3. Promote, But Don't Overdo It!

Everyone is trying to sell something, and everyone is trying to make money. It is no secret, and modern consumers are well aware of it. When it comes to guest blogging for SEO, it is okay to promote a legitimate product or service that aligns with the host’s niche, but don’t overdo it.

If your post comes across as a sales pitch rather than a genuine appeal to check or try something out because of the value it offers, the target audience won’t be impressed and won’t engage in your call-to-action. In simple words, the content should be written to benefit users and not only you.

4. Formatting a Guest Blog Post

Formatting a post can be compared to packaging in the manufacturing industry or the operating system on your phone. It has to be pleasing to the eyes while being user-friendly. When it comes to guest posts, formatting is important as a reader would turn away from a block of content with no structure. Guest bloggers should take time to review the published posts on the host’s blog and see how they are formatted and structured.

If the formatting is done poorly, the guest post may be rejected by the host. The blog should be easy to navigate and must have a flow with a proper structure, including a catchy title, introduction, sub-headings, bulleted points (if necessary), and conclusion or summary. It helps readers find what they’re looking for without wandering around. It helps the host please the audience while the guest blogger benefits from generating traffic from it. So, don’t just write good content; present it well, too.

5. Propose a Tempting Idea

One of the most effective methods to get the blog hosts to approve your guest blogs is to propose your content idea first. Write a summary about the topic you want to write content on. It would be even better if you can send them a well-researched outline of the content, pick a topic that’s not covered by the host’s blog before, and blend well with the host’s niche while being relevant to your business.

6. Guest Post in Similar Niche Sites

As mentioned earlier, it can be called the thumb rule of guest posting. If you’re submitting a guest post about “how to learn guitar” on a website about “goat fencing,” the target audience won’t care to read your blog, and they won’t bother to click on your link. People on a website about goat fencing aren’t there to learn guitar, which is pretty much common sense.

You may get a few clicks here and there out of curiosity, but it doesn’t help the guest blogger or the host blog much. So, guest post in sites related to your niche, and you’ll get positive results sooner than later.

7. Offer a Freebie

Who doesn’t like a freebie? When you offer a freebie in your post, which can be a checklist, a free e-book, downloadable printouts, or anything else, all the stakeholders in the equation are benefitted. The readers get a freebie, the host is happy that the blog is offering value to the audience, and the guest blogger can generate leads through opt-in while bringing targeted traffic back to the money site. It’s a win-win situation for all!

8. Include a Bio & Call-To-Action

Another feature of good guest posting etiquette is to include a bio in your guest post submission. The bio must also contain a link to your call-to-action or freebie, as mentioned above. The placement of call-to-action plays an important role, and one link must be embedded in the content body while the other is added to the bio. It reminds the readers to get the freebie when concluding the article and enhances the click-through rate.

9. Promote the Guest Post on Social Media

While the host will do whatever he has to do with the guest post in terms of promotion, you must treat your guest post as you do your own blog posts. Promote it on various social media platforms, send the link to your email lists, and help the guest post gain some traction. Sometimes, all it takes is one simple share on social media for the post to go viral.

10. Be Responsive to Comments on Your Guest Post

As the guest post starts attracting traffic, readers sometimes leave comments. While the host may or may not answer all of them, the onus is on you to seize the opportunity and engage with the audience. Answer their questions, request their feedback, be polite towards criticism, and grateful for the appreciation you receive.

All it takes is just one big client to change your life, and you must treat every single comment as if it is from that client. Be responsive to comments to leave a lasting impression on the audience, boost audience engagement, and encourage social sharing. In the process, you’re building and adding to your own audience.

In Conclusion

These are the few guest blogging tips to remember when you write or submit a guest post. Guest blogging for SEO is integral to link-building, and when you remember the above-mentioned guest posting etiquettes, you don’t leave much room for error. Take time to create content that readers would love, the host blog would benefit from, and compels the audience to search for its author – You!

If you would like to find blogs for guest posting, Ozark Web Design offers guest blogging opportunities with some unique additional features.

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source https://ozarkwebdesign.com/guest-blogging-for-seo-how-to-do-it-better/